Things to Do in Yerevan Brandy Company, Հայաստան

Yerevan, Armenia's vibrant capital and one of the world's oldest continuously inhabited cities, offers visitors a captivating blend of ancient history and modern sophistication. Founded in 782 BC, this pink-hued city gets its distinctive color from the local volcanic tuff stone used in construction, creating a warm and welcoming atmosphere against the backdrop of Mount Ararat. The city serves as Armenia's cultural, political, and economic heart, where Soviet-era architecture mingles seamlessly with medieval churches, bustling markets, and contemporary cafes. The crown jewel of Yerevan's attractions is undoubtedly the renowned Yerevan Brandy Company (Ararat Brandy), established in 1887 and famous for producing some of the world's finest cognac. Beyond its liquid gold, Yerevan enchants visitors with its rich cultural heritage, including world-class museums, ancient monasteries, and a thriving arts scene. The city's compact size makes it easily walkable, while its legendary hospitality and vibrant nightlife create an unforgettable experience for travelers seeking both historical depth and modern Armenian culture.

Top Things to Do in Yerevan Brandy Company

Yerevan Brandy Company Tour

Experience Armenia's most famous export with a guided tour of the historic Ararat Brandy factory, where master distillers have been crafting world-renowned cognac since 1887. The tour includes tastings of premium aged brandies and insights into the traditional production methods that have made Armenian brandy legendary worldwide.

Booking Tip: Book tours directly through the company website or at the distillery for $15-25 per person. Tours run multiple times daily except Sundays, with advance booking recommended during peak season (May-October). Look for premium tasting options that include rare vintage bottles.

Republic Square and Dancing Fountains

Marvel at Yerevan's architectural centerpiece, Republic Square, surrounded by stunning pink tuff buildings housing important government offices and museums. In the evenings, the central fountains come alive with a spectacular water and light show synchronized to music, creating a magical atmosphere that draws locals and tourists alike.

Booking Tip: The square is free to visit anytime, but the fountain shows typically run from May to October, starting around 9 PM. Arrive 30 minutes early to secure a good viewing spot, especially on weekends. No booking required, but nearby restaurants offer terrace seating with great views for $20-40 per meal.

Geghard Monastery and Garni Temple Day Trip

Journey to two of Armenia's most significant historical sites: the medieval Geghard Monastery carved into cliff faces and the ancient Hellenistic Garni Temple. This UNESCO World Heritage combination showcases Armenia's Christian heritage alongside its pre-Christian past, set against dramatic mountain landscapes just an hour from Yerevan.

Booking Tip: Full-day tours cost $40-60 per person including transportation and guide, or rent a car for $25-35 daily. Tours run year-round but roads can be challenging in winter. Book with reputable operators that include both sites plus traditional lavash bread-making demonstrations.

Armenian Genocide Memorial Complex

Pay respects at this moving memorial complex commemorating the victims of the Armenian Genocide, featuring a striking eternal flame and museum with extensive exhibits. The site offers panoramic views of Yerevan and Mount Ararat while providing essential historical context for understanding modern Armenia.

Booking Tip: Entry to the memorial is free, while the museum costs around $3-5. Open daily except Mondays, with English audio guides available for $2. Allow 2-3 hours for a complete visit, and dress respectfully. Guided tours can be arranged through most city tour operators for $15-25.

Vernissage Weekend Market

Browse Armenia's largest arts and crafts market, where hundreds of vendors sell everything from traditional carpets and Soviet memorabilia to handmade jewelry and local artwork. This vibrant weekend bazaar near Republic Square offers the perfect opportunity to find unique souvenirs while experiencing local culture and practicing your bargaining skills.

Booking Tip: The market operates Saturdays and Sundays from morning until late afternoon, with no entry fee required. Bring cash in Armenian drams for better prices, and don't hesitate to negotiate. Peak selection is usually between 10 AM and 3 PM, with prices ranging from $1 trinkets to $500+ antique carpets.

Getting There

Zvartnots International Airport, located 12 kilometers west of Yerevan, serves as Armenia's main gateway with direct flights from major European cities, Middle Eastern hubs, and select North American destinations. From the airport, official taxis cost around $8-12 to the city center, while ride-sharing apps like GG and Yandex offer competitive rates. The airport shuttle bus runs regularly for about $1, though rental cars are also available from international companies. Overland travel is possible from Georgia via the scenic mountain route through Tbilisi, with regular bus services and marshrutkas (shared minivans) operating daily.

Getting Around

Yerevan's compact city center is highly walkable, with most major attractions within a 2-kilometer radius of Republic Square. The city operates a modern metro system with a single line connecting key areas, costing just $0.25 per ride, while buses and marshrutkas provide extensive coverage for under $0.50 per journey. Taxis are abundant and affordable, with ride-sharing apps offering transparent pricing and English-language interfaces. For day trips outside the city, rental cars start around $25 daily, though hiring a driver for excursions often proves more convenient and cost-effective at $40-60 per day including fuel.

Where to Stay

Republic Square Area

Northern Avenue District

Cascade Complex Vicinity

Opera House Quarter

Kond Historic Neighborhood

Arabkir Residential Area

Food & Dining

Yerevan's culinary scene brilliantly combines traditional Armenian flavors with international influences, from upscale restaurants serving modern interpretations of classic dishes to authentic family-run establishments offering hearty khash, dolma, and grilled meats. The city center buzzes with trendy cafes, wine bars featuring excellent Armenian vintages, and rooftop restaurants with stunning views of Mount Ararat. Street food culture thrives around markets and transport hubs, where you can sample fresh lavash, kebabs, and seasonal fruits at budget-friendly prices, while the Northern Avenue pedestrian zone offers everything from casual bistros to fine dining establishments catering to all tastes and budgets.

When to Visit

The optimal time to visit Yerevan is during late spring through early fall (May to October), when warm, dry weather creates perfect conditions for sightseeing and the famous fountain shows operate nightly. Summer temperatures can reach 35°C (95°F) but low humidity keeps it comfortable, while spring and autumn offer mild days and cool evenings ideal for walking tours. Winter brings occasional snow and temperatures around freezing, but fewer crowds and cozy indoor attractions like museums and brandy tastings make it appealing for budget-conscious travelers, though some outdoor sites may have limited access.

Insider Tips

Visit the Cascade Complex at sunset for breathtaking views of Mount Ararat and the city, with free outdoor art installations and upscale cafes at each level

Learn basic Armenian phrases as English isn't widely spoken outside tourist areas, but locals greatly appreciate any effort to speak their ancient language

Always carry cash in Armenian drams as many smaller establishments, markets, and transport options don't accept cards, and ATMs are readily available throughout the city center

Things to Do in Yerevan Brandy Company